13 Mar 2013

Fine Art Print Editions

Digital printing

The digital inkjet/piezo techniques have been around for a while and their nature is more or less known. One must notice though, that American gallery practice and art buyer perception has from the very beginning been rather positive and trusting.

You may read more to find more about important topics such as:
Print Edition, Signing, Estimating and Pricing and to see a vid
about The MOST EXPENSIVE PHOTOGRAPH sold to-day.

In Canada, the art market is smaller and less enthusiastic than elsewhere so prejudices and misconceptions about the merit of digital print lingered for a long time. Digital art market bends under the economic pressures always hard and so the exploration of material and more innovative forms in the area of digital printing has not reached its potential.
Nevertheless, digital process revived photography and it has become the most successful photographic technique ever.

Print edition

In my practice edition refers to a selection of prints produced for particular artist at a given time - not necessarily in a day or two, but in a relatively limited amount of time.
In a digital print practice it is not necessary, although "aspired" to limited the number of prints from a single image - the "plate" is not wearing as it does in the case of - say - aquatint.
A well-conditioned and calibrated digital printing device is stable enough to produce a relatively large volume of prints.
However, it is agreed that the number of prints is decided by the artist at the onset. In reality, high quality fine art editions rarely exceed 25 units of each work. Fund raising events occasionally require larger print runs.
Many artists, decide to produce smaller print runs but produce a series of work and they opt to keep their editions open, that is without setting the limits.

Signing prints

  • Fine art prints on cotton-base papers - signing on the print, in the margin area, using hard graphite pencil.
  • Photographs - mixed practice; for safety - keep signature safe distance from the image, keep your signing style consistent within edition; Limiting the edition - rarity; Since hard graphite pencil does not mark many digital photographic papers, some people use steal stylus, or silver pen.

Pricing Printing

The cost of printing fine art editions depends on a number of factors, such as:
the size of work, width of margins, number of units, the kind of paper, sheet vs roll paper, type of accessories - die-cut corners/acetate envelopes/archival tissue overlays/shipping tubes etc.
You may contact me via blog, email or drop by to obtain estimates for your project.

Pricing your work

I have no idea.
So far, the highest priced digital photographic work has fetched ca 4.3 million dollars. It is by Andreas Gursky, a German photographer. Cindy Sherman is not far behind...

Ben Lewis - Gursky World from TofuTasties on Vimeo.
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